A helping hand

Local ad agency provides free marketing counsel to help steer businesses and NFPs through COVID-19

Photo: Mary-Ellen Willard

FULL-SERVICE ADVERTISING AND digital agency adHOME Creative is pitching in during the COVID-19 crisis to help organizations of any size.

As an active member of The Canadian Agency Network (tCAN), adHOME is taking part in a national initiative that will see member agencies provide advertising and communications advice and aid at no cost to organizations across the country. 

adHOME’s team of marketing professionals is offering to support businesses and not-for-profits to navigate threats, solve problems and build resilience at a time of unprecedented challenges.

“Supporting community is an integral part of our brand at adHOME, so in these uncertain times, it’s natural for us to want to help”, says Mary-Ellen Willard, partner and executive creative director. “We’re in the business of thinking strategically and providing creative solutions to problems, so we have something valuable we can offer operators who may feel overwhelmed or anxious.”

The Canadian Agency Network is Canada’s oldest and most extensive network of independent advertising, marketing and communication agencies. The network was founded in 1963 and now has nearly 30 agencies across Canada.

“Business owners across the gamut need to have a strategic communication plan in place especially during crisis situations,” says managing director of tCAN, Bill Whitehead Jr. “As experienced communicators, we want to share our expertise with organizations who may or may not have the capabilities in-house to manage this situation.”

For more information on the tCAN initiative, click here.