Hard Rock Hotel coming to 100 Kellogg Lane

Hard Rock Hotels has announced plans to build a 353-room hotel at 100 Kellogg Lane, to be completed in two phases

HARD ROCK HOTELS today announced plans to locate a new property at 100 Kellogg Lane.

Working in tandem with managing partners at Indiana-based Dora Hotel Company and The Cribbage Group, Hard Rock, based in Florida, plans to build a 353-room hotel to be completed in two phases, with an initial 163-room opening planned for late 2022 and final site completion in 2025.

According to a press release, the hotel design will embrace historical aspects of this site and embody luxury industrial elements that preserve the original atmosphere and charm of the site. This includes the original courtyard that is highlighted by a building developed by Albert Khan, widely acknowledged as the foremost industrial architect of his time and the “Architect of Detroit.”

“We are thrilled to partner with the Dora Hotel Company and The Cribbage Group on this project, bringing Hard Rock’s world-class entertainment experiences to an already-bustling area in Ontario,” says Todd Hricko, SVP of hotel development at Hard Rock International. “This property will provide a multitude of local attractions and unique on-property activities sure to create lasting memories for all who visit.”

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“Signing the agreement for the creation of Hard Rock Hotel London, Ontario is the beginning of what is sure to be an extraordinary partnership between The Dora Hotel Company, Hard Rock International, The Cribbage Group and the City of London,” adds Tim Dora, president of The Dora Hotel Company. “We are excited to begin work on this property and bring to life the unparalleled energy of Hard Rock. There is no doubt this hotel will be a game changer for Canadians and those traveling from around the globe to Ontario for this Hard Rock Hotel experience.”

The Cribbage Group is a subsidiary of Tillsonburg-based E&E McLaughlin Warehousing Ltd., owners of 100 Kellogg Lane. The family-owned commercial and industrial warehousing and logistics firm purchased the former Kellogg factory in 2016 and since then have been transforming the site into an entertainment, retail, professional and cultural destination. Recent developments at 100 Kellogg include 48,555-square-foot office space for Carfax Canada and the opening of the Paradigm Spirits Co. distillery.