Indiva enters baked goods category

Partnering with Ottawa micro-processor Slow Ride Bakery, Indiva Limited enters provincial baked goods edibles market with eyes on national distribution

LONDON-BASED CANNABIS PRODUCER Indiva Limited has expanded its cannabis edibles offerings with the launch of Slow Ride Bakery Cookies.

Already firmly established in the edibles category via distribution of Bhang brand chocolate edibles and sector-leading Wana brand gummies, the introduction of Slow Ride Cookies marks the companies first foray into the baked goods edibles sub-category.

 

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Slow Ride Cookies are produced in Ottawa by Slow Ride Bakery, a micro-processor founded and operated by husband-and-wife Vik and Karen Dhawan. The cookies will initially be available in three flavours ― Big Chocolate, Spicy Ginger and Peanut Butter ― and each package will contain one cookie, weighing 20 grams, and will contain 10mg of THC.

“We are delighted to partner with the Slow Ride Bakery team to bring their handmade cookies to market,” says Niel Marotta, CEO of Indiva. “Indiva is committed to innovation, and we remain driven to continue to bring products to market that expand the selection of legal cannabis edibles and delight our customers. While the launch of Slow Ride Cookies in Ontario represents Indiva’s first baked goods to be made available in the Canadian cannabis market, we expect further seasonal offerings and wider national distribution to follow.”

 

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“Vik and I are thrilled to be able to bring Slow Ride Bakery products to Canadians by partnering with Indiva,” adds Karen Dhawan, co-Founder of Slow Ride. “With their expertise and support behind us, we have been able to garner the attention of Canada’s largest legal marketplace, the OCS. Our facility is quickly expanding to meet customer demand, and we couldn’t be more excited to share our delicious handmade cookies with our fellow cannabis users.”

Initial deliveries to the OCS were completed in late July, and all three flavours are now available in cannabis retailers in Ontario and online at the OCS.ca. Indiva expects to expand distribution of Slow Ride Cookies to other provinces and channels in the coming months.