London to get IKEA Design Studio

Londoners will once again get a spot to get their Swedish furniture fix with the opening of an IKEA Design Studio concept unit in CF Masonville Place

IKEA CANADA HAS announced that it is expanding its Design Studio network this month and will open a location in CF Masonville Place.

The London unit is one of three being opened this month, with additional locations being added in Brampton and St. Catharines.

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The Design Studio is a new concept for the Canadian market that allows customers to design and order more complex home furnishing systems for the kitchen, bath, bedroom and living room by scheduling one-on-one planning sessions with an IKEA design expert or via a self-service planning station in a dedicated studio space.

The first Design Studio opened in Oshawa on September 1. The London location is set to open in late-October/early-November.

“Our ambition is to become more accessible to Ontario residents by bringing IKEA closer to them and offering new, convenient services that meet the evolving demands of our lives at home,” says IKEA Toronto area manager, Niclas Karlsson-Järnkrok. “The IKEA Design Studio is one of the many ways we’re delivering local, relevant home furnishing solutions to meet these evolving needs in a meaningful way.”

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The IKEA Design Studio is significantly smaller than a traditional IKEA store and will showcase the full IKEA range through digital solutions along with a small, curated selection of product samples on display. No IKEA products or food will be available for takeaway. Purchases made at an IKEA Design Studio can be delivered directly to customers’ homes or picked up at an IKEA pick-up locations.

According to IKEA, the Design Studio is being rolled out as a test concept, with commitments to keep the units open for a period of 12 to 18 months.