Faces of women-led businesses: Michelle Gibson

Michelle Gibson, founder and CEO of Gibson & Associates, shares her unique perspective on what it takes to build and sustain a successful venture

London Inc. is proud to present its inaugural look at some of the city’s leading female owned and/or operated businesses and the faces that run them. Twenty-four women who are shaping industries, redefining entrepreneurship and inspiring generations of women to come, share the challenges they’ve overcome, what they attribute their success to and what it takes to build and scale a brand.

Michelle Gibson
Founder and CEO
Gibson & Associates
519-913-3201 • gibsoncounselling.ca

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Michelle Gibson will tell you entrepreneurialism isn’t something she arrived at innately. It took some coddling — initially from a mentor who recognized a spark for enterprise, and from her own profession.

“The hardest part was confronting the personal baggage I unknowingly brought with me into business,” she recalls. “It wasn’t until I began doing my own personal developmental work — thanks to my therapist — that I began to see how those past experiences shaped my present. Once I worked through those barriers, I was able to build the business I have today.”

Established in 2021, Gibson & Associates is comprised of a dynamic team of therapists collaborating on shared ideals and helping to shape the practice itself.

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“As women, we often stretch ourselves thin, leading to burnout,” says Gibson. “When I started my practice, I tried to handle everything on my own. I was afraid of letting anyone else in. Fast forward to today, and I have an incredible team —brilliant, creative and dedicated — who take on many of the roles I once tried to do alone. It feels amazing to pass the torch and see our business continue to grow.”