Cover Story

Beyond the numbers: Sarah Queale

Sarah Queale, president and CEO at Synergy Tax & Business Solutions, shares her unique perspective on what it takes to build and sustain a successful career

London Inc. is proud to present its second annual look at area women making a transformational difference in their fields. Sharing their secrets for success, these 31 women are making a significant impact across various industries. Their stories are about resilience, creativity and the power of passion; they break barriers, shatter stereotypes and pave the way for future generations.

Sarah Queale
President & CEO
Synergy Tax & Business Solutions Inc.
synergytbs.com

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AS FOUNDER OF Synergy Tax & Business Solutions Inc., Sarah Queale leads a full-service bookkeeping and advisory firm serving entrepreneurs, corporations and non-profits across diverse industries. With exceptional client service as a foundation, she has intentionally built her business to offer meaningful, flexible opportunities for women to build sustainable careers in finance, while intentionally designing a firm culture that prioritizes mentorship, growth and inclusivity.

“I value the ability to mentor others, foster collaboration and contribute to an environment where people can grow and succeed together. Success now means not just what I accomplish individually, but what I can help others achieve for themselves”

“I was motivated by a strong belief that accounting and finance should be both client-centred and more accessible as a career path —particularly for women entering the field later or transitioning into a second career,” Queale says.

Her team embraces complexity, working alongside clients to simplify systems, reporting and processes so business owners can clearly understand their financial position.

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“We stay ahead of industry trends by prioritizing continuous learning and embedding it into our firm’s operating model,” she explains. “I strongly believe that ongoing education is essential in a field that evolves as quickly as accounting and finance.”

Today, her definition of success is rooted in impact — measured not just by achievement, but by the opportunities she creates and the people she helps succeed. “I value the ability to mentor others, foster collaboration and contribute to an environment where people can grow and succeed together,” she says. “Success now means not just what I accomplish individually, but what I can help others achieve for themselves.”

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