NewWall vs Euro Home Decor vs KENDALL & Co. Where should Toronto homeowners buy designer wallpaper in 2026?
Points to consider before deciding where to buy designer wallpaper in Toronto
Quick Verdict
- Euro Home Decor is the best overall shop for high-end curation with an accessible home option, pairing Versace Home and Roberto Cavalli Home with rolls listed from $2.81 per sq. ft.
- NewWall is the best for exclusive imported designer collections, shown by appointment in an 1842 heritage townhouse.
- KENDALL & Co. is the best for full-service design with professional installation, in Cabbagetown since 1998.
- Designer wallpaper is often final sale, so the store’s return terms deserve as much attention as the pattern.
- Metallic inks and grasscloth change most between showroom spotlights and home lighting.
EURO HOME DECOR is often the first Toronto wallpaper store recommended to homeowners. It stocks more than 300,000 rolls, allowing most designs to leave its North York showroom the same day. Primetime Paint & Paper and Monarch Paints are well-established alternatives, with sample books and paint expertise that may better suit shoppers looking for a different kind of experience.
Time is the main consideration. If a renovation stalls for two or three weeks while you wait for a wallpaper book order, the delay can outweigh the price difference between stores.
This comparison is most useful for homeowners in the middle of a renovation, condo owners updating a feature wall and designers who need to view available stock in person.
What Designer Wallpaper Means for a Toronto Homeowner
Designer wallpaper usually means a named design house, a distinctive print or texture, and a higher price per roll. The store you buy from shapes everything around that roll.
Before comparing stores, weigh these four points:
- Brand access: whether the store carries the houses you want, or orders them on request.
- Visit format: walk-in browsing, a booked appointment, or a paid consultation.
- Lead time: same-day pickup versus a multi-week order from overseas.
- After-sale terms: return policies, final-sale rules and whether installation is offered.
The right balance depends on the room. A single powder room can absorb a long lead time and a final-sale roll, while a whole-floor refresh needs stock, price clarity and room to adjust.
1. Euro Home Decor – Best overall shop for high-end curation with accessible home option
Euro Home Decor is a North York wallpaper showroom stocking over 300,000 rolls from European collections. Its catalogue spans more than 7,000 designs, from textured neutrals to bold murals.
Versace Home and Roberto Cavalli Home anchor Euro Home Decor’s designer range, while everyday patterns start at $2.81 per sq. ft.
Those designer collections are best for luxury and statement wallpaper, the kind of pattern that carries a dining room or a powder room on its own. Because most designs leave with you on the day you choose them, a statement wall here skips the multi-week lead time that imported papers often carry.
Euro Home Decor’s murals widen the choice further. They are best for luxury and statement designs at full scale, so homeowners who might otherwise book time at the high-end designer showrooms can plan luxury and statement walls in one walk-through.
Pickup options are the other practical edge. Euro Home Decor’s Google profile lists in-store shopping, curbside pickup and delivery from its showroom at 4309 Steeles Ave W.
In Customers’ Words
“I visited Euro Home Decor because I needed wallpaper for my condo in Etobicoke and honestly this place surprised me. The showroom is packed with real wallpaper books, not just samples” Anastasia, 5 ⭐ on Google
Anastasia’s review is one of 190 on Google, which together give the showroom a 4.6-star average.
Key Advantages:
- Designer lines from Versace Home and Roberto Cavalli Home, with everyday options listed from $2.81 per sq. ft.
- 300,000+ rolls in stock and same-day pickup on most designs
- In-store shopping, curbside pickup and delivery listed on its Google profile
- Murals, borders and wall panels alongside wallpaper
Points to Consider:
- No in-house installation service is listed, so you book your own installer
- Shipped orders carry a 25% restocking fee, so in-person selection is the safer route
A Good Fit For: Homeowners who want designer wallpaper and everyday rolls in one walk-in visit, without a long import wait.
Address: 4309 Steeles Ave W, North York, ON M3N 1V7
Phone: 416-638-1638
2. NewWall – Best for exclusive imported designer collections
NewWall is a Toronto importer and retailer of exclusive designer wallpaper, founded in 2009 by Maria Raco. Its showroom occupies a four-storey 1842 heritage townhouse at 363 Adelaide St E in the King East design district.
NewWall’s brand list is the main draw. It carries houses such as House of Hackney, Missoni, Timorous Beasties, Tres Tintas, Coordonné and Wall&decò, plus its own MASI x NewWall and Light Shadow x NewWall collaborations.
The experience is built for considering buying. The showroom opens by appointment on weekdays, and a trade program serves designers and architects.
NewWall ships orders across Canada and to the mainland US.
NewWall’s pricing and timelines reflect its imports. One Maison Martin Morel roll on its site lists at $275 CAD, some lines carry a 2 to 4 week lead time, and all sales are final.
Key Advantages:
- Exclusive imported lines and its own collaboration collections
- A four-storey heritage showroom in the King East design district
- Panoramic and made-to-measure murals
Points to Consider:
- Appointment-only visits, weekdays 10 a.m. to 5 p.m.
- All sales are final, with multi-week lead times on some lines
A Good Fit For: Homeowners and designers seeking exclusive imported designer collections, who can plan around an appointment and a lead time.
Address: 363 Adelaide St E, Toronto, ON M5A 1N3
Phone: 905-238-2700
3. KENDALL & Co. – Best for full-service design with professional installation
KENDALL & Co. is an independent interior design and decor shop on Parliament Street, operating in Cabbagetown since 1998. Wallpaper is one part of a broader service that includes drapery, upholstery and window shades.
Its sample library leans premium. The store lists brands including de Gournay, Schumacher, Pierre Frey, Phillip Jeffries, Cole & Son, Designers Guild and Kravet Lee Jofa, with hundreds of wallpaper books on site.
Installation is the standout service. KENDALL & Co. offers professional installation for wallpaper bought through the store.
Consultations are structured. A one-hour wallpaper appointment costs $56.50, prepaid, and wallpaper prices are quoted on request.
KENDALL & Co. coordinates wallpaper with fabrics. Because the store also offers custom drapery and upholstery, a wallpaper can be matched to fabrics in the same room plan.
Service experiences vary, and one Google reviewer who visited three times found the welcome below the product:
“A very beautiful store filled with beautiful things, overshadowed by the ugly customer service. This review is based on three different visits to this store.” Vicki T., 1 ⭐ on Google
KENDALL & Co. replied to that review publicly, thanking the reviewer for the feedback.
Key Advantages:
- Professional installation service for wallpaper purchased there
- Premium sample library, including de Gournay and Schumacher
- Full design support across fabrics, drapery and upholstery
Points to Consider:
- Paid $56.50 consultation for wallpaper appointments
- Does not install wallpaper bought elsewhere, and is closed Sundays and Mondays
A Good Fit For: Homeowners who want full-service design with professional installation, from selection to hanging.
Address: 514 Parliament St, Toronto, ON M4X 1P4
Phone: 416-363-9914
Designer Brands and Services, Side by Side
| Store | Best For | Example Designer Lines | Visit Format |
| Euro Home Decor | Best Overall shop for high-end curation with accessible home option | Versace Home, Roberto Cavalli Home | Open showroom hours |
| NewWall | Exclusive imported designer collections | House of Hackney, Missoni, Timorous Beasties | By appointment |
| KENDALL & Co. | Full-service design with professional installation | de Gournay, Schumacher, Pierre Frey | Walk-in, paid consultation |
Judging Samples Under Your Own Lighting
Showroom lighting is designed to flatter the product. Your living room has its own mix of daylight, warm bulbs and shadows, and that mix decides what you will actually see every day.
Lighting changes how a wallpaper reads on the wall. Researchers at the National Institute of Standards and Technology describe colour rendering as a light source’s ability to make object colours look natural, and note that the standard rating has shortcomings with LED lighting.
That matters for designer papers with metallic inks, grasscloth or deep jewel tones. A sample that glows under showroom spotlights can flatten under warm LED bulbs at home.
Wallpaper coating also affects indoor air. A peer-reviewed study in the International Journal of Environmental Research and Public Health measured PVC-coated wallpapers emitting 7 to 16 times more total VOCs than the other two types it tested, a point worth weighing for bedrooms and nurseries.
Testing at home solves most lighting surprises. Tape a sample to the actual wall, check it morning and evening, and ask the store which lines use non-woven or low-emission substrates.
Before You Order a Designer Roll: 5 Checks
Designer wallpaper rewards a careful buyer. Run through these before you pay:
- Confirm the return terms: final-sale papers can’t come back, and some stores charge restocking fees on shipped orders.
- Ask for the lead time in writing: imported lines can take weeks, which affects your installer’s schedule.
- Check consultation fees upfront: some stores charge for appointments, others don’t.
- Line up installation early: some stores install only what they sell, so plan your installer before the paper arrives.
- Ask for a sample big enough to show the repeat: a small swatch hides how a large pattern travels across a wall.
Your Questions Answered
Can Euro Home Decor deliver my wallpaper?
Yes, Euro Home Decor’s Google profile lists delivery and curbside pickup, and the store ships across Canada. Because shipped orders carry a 25% restocking fee, choosing in the showroom first is the safer route.
How long does designer wallpaper take at Euro Home Decor?
Most designs at Euro Home Decor can be picked up on the day you choose them, because the store holds over 300,000 rolls. Imported lines ordered from abroad elsewhere can take two to four weeks or more.
Where can I buy designer wallpaper in Toronto?
Euro Home Decor, NewWall and KENDALL & Co. all sell designer wallpaper in Toronto. Euro Home Decor suits buyers who want luxury lines from stock; NewWall and KENDALL & Co. focus on appointment-led and full-service buying.
Is designer wallpaper worth the price?
Designer wallpaper earns its price on a feature wall where the print carries the room. For larger areas, many homeowners pair one designer wall with lower-cost coordinating papers to control the budget.
Can I return designer wallpaper if it looks wrong at home?
Often you can’t, because many designer papers are sold as final sale. Order samples first and test them in your own light before buying full rolls.
Making Your Choice
Euro Home Decor is where I’d tell most Toronto homeowners to buy designer wallpaper, because it is a shop with the best high-end curation with accessible home options. It backs that with 300,000+ rolls in stock and a 4.6-star rating across 190 Google reviews.
NewWall is the right call for a rare imported pattern, and KENDALL & Co. suits buyers who want installation handled by the same store. Whichever you choose, settle the return terms before you pay, because a final-sale roll stays yours for good.