Cannabis as a catalyst for Indigenous support

Rooted in economic reconciliation, Red Market Brand provides an Indigenous option to Canadian cannabis consumers and support for Indigenous communities

FIRST NATIONS THOUGHT leaders and advocates have announced the launch of Red Market Brand, a new Indigenous-owned and operated cannabis-related project that’s founded on a mission of supporting Indigenous communities.

Red Market will bring high-quality cannabis products to the Canadian retail, adult-use market with the primary goals of making available Indigenous-owned cannabis brands, to pursue economic reconciliation across Canada and to enrich First Nations communities from coast to coast to coast through compliant cannabis sales.

“After initial exclusion from the Cannabis Act, Red Market Brand will ensure Indigenous voices are heard and respected as the Canadian cannabis industry, and Canada itself, evolves” ―Isadore Day

Red Market Brand is founded and led by Isadore Day, former Regional Chief of Ontario, Lake Huron Region Grand Chief and Vice Chair of the North Shore Tribal Council, and Christian Sinclair, Onekanew (Chief) for the Opaskwayak Cree Nation ― leaders in the discussion surrounding Indigenous rights within the legal sale of cannabis in Canada.

“Our long-term goal is to establish a national network of First Nation licenced producers who will supply Red Market and other First Nation cannabis products ― all approved by Health Canada,” says Isadore Day, Founder and CEO of Red Market Brand. “After initial exclusion from the Cannabis Act, Red Market Brand will ensure Indigenous voices are heard and respected as the Canadian cannabis industry, and Canada itself, evolves.”

Red Market will be debuting their first products through a partnership with Royal City Cannabis Co., a certified craft cannabis producer that has developed a reputation for producing high-quality craft cannabis products.

“Royal City Cannabis Co. is proud to partner with Red Market Brand to launch their First Nation cannabis brand. Our vision and values fully align with that of Red Market in terms of creating Indigenous inclusivity in the cannabis industry, the need for economic reconciliation, and respect for the environment and our duty as stewards,” says Mike Abbott, Founder and CEO of Royal City Cannabis. “We are thrilled that our products can support the launch and development of Red Market and their plan for economic opportunity in First Nations across Canada.”

Cannabis as a catalyst for Indigenous support Red Market Brand Content StudioAbout Red Market Brand

The Red Market collective empowers First Nation knowledge and wisdom, combined with modern cannabis expertise, to cultivate and support Indigenous communities. Through Red Market, Founder and CEO Isadore Day believes that true Indigenous Nationhood can be achieved by striving in every way for the development of healthy, wealthy Indigenous communities. First Nation Owned and Operated, Red Market acknowledges and respects its roots by devoting a portion of profits to creating sustainable First Nation community health and wealth. Find Red Market on Facebook, Twitter, Instagram and LinkedIn.

About Royal City

Royal City Cannabis Co. is an employee-owned craft cannabis company, founded in 2013 in Guelph Ontario (“The Royal City”). Its passionate team of consumers, cultivators, processors and advocates are focused on delivering top-grade flower and artisanal hash products. Royal City draws on the agricultural excellence of its community and pairs it with the traditional knowledge of cannabis harvesting, handling and processing to produce small batch cannabis products that celebrate the flavours, aromas and beauty of cannabis. Find Royal City on Twitter, Instagram, LinkedIn and online at

Royal City Land Attribution

Royal City would like to recognize that the land we cultivate on today are ancestral lands of the First Peoples, more specifically the treaty lands and territory of the Mississaugas of the Credit, First Nation of the Anishinaabek Peoples. This land and all the land of Turtle Island has been the site of indigenous cultivation since first memory. We would like to thank the First Nations, Inuit and Métis people of this land for the generations of stewardship that inspire us daily as we continue to learn lessons from each other and our plant family. We respect the Two Row Wampum Treaty and continue to walk a path of peace and friendship on our journey with each other. Royal City has heard the need to listen and promote indigenous voices and partnerships, in recognition of our shared responsibility for truth, healing and reconciliation as we continue towards our new futures and better relationships. We are honoured to have this opportunity to respect, cultivate, celebrate, and learn on this land together.


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