20 Under 40: Dayana Kibilds

Meet Dayana Kibilds, 39, vice president, strategy at Ologie and one of our 20 Under 40 Class of 2024 recipients

AS A BRAND and marketing strategist specializing in enrollment, Dayana Kibilds collaborates with colleges and universities to define their uniqueness and attract best-fit students. Leading Ologie’s research team, she ensures strategies are rooted in actionable insights, which influences industry-wide initiatives. A global speaker, bestselling author and dedicated mentor, she is passionate about creating equity, sharing expertise and fostering sustainability. From advancing education to inspiring change, she is committed to opening doors and driving meaningful impact.

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What would you say is your single biggest business achievement, and why?

The community of mentors and friends that surrounds me. I’ve spent 14 years in higher education and even through changing universities and even countries, my community has continued to strengthen and grow. Learning from them and in turn sharing what I know is the richest part of my career.

What about your biggest business obstacle, and how did you face it?

I’ve had to restart my career a few times when moving from one country or one city to another. The only way to face starting over is with humility. I’ve been grateful for every opportunity along my career path, even if it was a few steps back or not a job related to my profession. I worked extra hard to earn my place every time. It didn’t always work out in my favour, but now I’ve reached a leadership position at my dream company.

What’s one unexpected thing you like to tell people about your job?

You know that ‘this is the place for me’ feeling people say they get when they step on a campus for the first time? That’s not your gut. It’s the brand doing its work over months, years or decades of touchpoints you may not even be aware of.

When you’re not working, what kind of things are you passionate about?

I spend every free minute I have with my son. He’s so interesting. I also adore playing the trombone in my beloved London Concert Band. Come watch us in concert!

And finally, what’s your guilty pleasure?

Reading anything from Indigo’s SpicyTok collection. If you know you know. Interview by Kieran Delamont