Faces of women-led businesses: Jodi Simpson + Carmelita Tang

CityMatch Inc. president and founder Jodi Simpson and vice president Carmelita Tang share their unique perspective on what it takes to build and sustain a successful venture

London Inc. is proud to present its inaugural look at some of the city’s leading female owned and/or operated businesses and the faces that run them. Twenty-four women who are shaping industries, redefining entrepreneurship and inspiring generations of women to come, share the challenges they’ve overcome, what they attribute their success to and what it takes to build and scale a brand.

Jodi Simpson + Carmelita Tang
President and Founder; Vice President
CityMatch Inc.
519-636-0882 • citymatch.ca

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For Jodi Simpson, launching relocation and settlement service CityMatch in 2015 was the culmination of a long-sensed entrepreneurial pull to leverage her experiences and passions to positively impact the community. “I waited for the right moment, nurturing the idea until I shared it with trusted mentors who ­recognized its potential,” Simpson explains.

Today, guided by a team of ­all-woman employees from diverse professional backgrounds, CityMatch has supported over 1,000 relocations from 37 countries, successfully providing smooth and stress-free relocation experiences for clients from Toronto to Tokyo.

“Our definition of success hasn’t changed — it has only deepened,” says Simpson. “There is genuine joy and fulfillment in the work we do and the impact we make in the lives of those choosing to call our region home.”

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If anything has changed, she notes, it’s an understanding that success is ­something to be shared. “I’ve learned that growth doesn’t have to mean going it alone, which is why bringing in a strong second-in-command, like Carmelita Tang, was a pivotal shift. Having a trusted partner has not only supported CityMatch’s growth but also reinforced the importance of shared leadership. Entrepreneurship can be lonely, but I’ve come to realize it doesn’t have to be — building the right team makes all the difference.”