Two of the city’s biggest and most notable digital agencies, Northern Commerce and Digital Echidna, announce strategic partnership
According to a statement released Thursday, the firms have “established a strategic partnership to scale the global performance of each agency and attract larger enterprise-level clients to London. This ground-breaking partnership is a monumental move which further solidifies London as a technology leader capable of offering an array of sophisticated digital solutions.”
According to a company spokesperson for Northern Commerce, the announced partnership stops short of a full-on merger. Both companies will remain independent and operate under their current banners, with the teams working jointly on specific projects in order to “provide an extended service offering to larger brands in North America.”
Northern Commerce is an industry leader in North America for ecommerce development and digital marketing while Digital Echidna is one of Canada’s leading experts in digital experience design and enterprise content management. The firms say uniting their teams in this strategic partnership allows the agencies to leverage a more comprehensive service offering to offer to larger enterprise clients.
“As we continue to grow and target increasingly large, more complex projects, we have found that our clients’ needs continue to grow as well,” said Michael Delorenzi, president of Northern Commerce. “In order to stay competitive in today’s agency landscape, we have learned that we must be able to offer a broader spectrum of services while maintaining our commitment to excellence in our specialized area of expertise.”
“We have a strong foundation of shared values and passion for innovation with Northern Commerce. Together, we are uniquely capable of delivering elite-level digital services that will transform the digital landscape,” added Andrew McClenaghan, owner of Digital Echidna. “This partnership is rich with possibilities and is a testament to London’s talent. Combining our expertise will pioneer a new era of technology in our city with a promise to attract innovative projects for global brands.”
Digital Echidna and Northern Commerce have each forged strong partnerships with internationally recognized industry partners such as Adobe, Salesforce, Acquia, Google and Facebook. These partnerships and their respective expertise with the platforms have propelled each agency’s success working with large brands such as Napoleon Grills, Andrew Peller Limited, Rexall and United Nations.
Further details to follow.