With a new look, modernized store and dedicated staff, Pet Paradise helps people experience the joys and happiness of pet ownership
Photo: The London Pet Paradise store at 1080 Adelaide Street North
WHEN DAN AND Michelle Wright took over Pet Paradise in 2018, it was clear to them that the store, which had been around since 1995, needed to be updated and modernized.
Since then, they’ve been doing a lot to spruce the Adelaide Street North store with new signage, updated branding and a whole new look and feel. Now, with the final pieces in place, the shop is ready for its re-debut.
“Exciting renovations have been happening since we bought the business in 2018,” says Dan Wright. “We’ve completely redone the fish and reptile area and made many improvements to all areas of the store. This has given the store new life and it now has a more modern and updated feel.”
In particular, the unveiling of the new signage this month marks a new era for the shop and its identity. “The branding is a more modernized representation of what we stand for, where we are going and that we will continue to go above and beyond in service to the customers and pets we love,” says Wright.
But the changes go much deeper than simply cosmetic upgrades, with the Wrights greatly elevating the in-store experience ― from a plain and simple depot to a much more sophisticated and modern pet shop experience.
“We want people to recognize that we are constantly working to improve our quality of products and services,” Wright says. “You get a different experience coming to our store. We have incredible staff that really know their stuff.”
At the same time as the London shop is modernizing, the company is expanding. In May, Wright welcomed a second store in Cambridge to the Pet Paradise family. Previously known as Rare Exotic Pets, the shop is being transformed into an exciting new specialty-shop concept for reptiles and fish, called Pet Paradise Express.
Wright has other plans, too: The shop is working out a loyalty points program to help regular customers save money on their repeat business; they’ve launched an online store that ships across the country; and they are starting to work with local adoption agencies who have small pets in need of homes, so more would-be pet owners can adopt, not shop, for their next pet.
The Pet Paradise Express store at 124 Bishop Street North in Cambridge
“They are not just animals to us, they are family members,” says Wright. “And they deserve the best products, knowledge and advice possible.”
And no matter what form your extended family member takes ― from dogs, cats, tropical fish, small animals, reptiles, birds and more ― Pet Paradise stocks only the very best in supplies, products and accessories, all backed by a staff dedicated to informing and educating pet owners (and soon-to-be pet owners!) on the care and requirements for the lifetime needs of their pets.
“Our new and updated brand is a representation of what we stand for and where we are going,” says Wright, “and that we will continue to go above and beyond in service to the customers and pets we love.”
This story was created by Content Studio, TreeTown Media’s commercial content division, on behalf of Pet Paradise.