Crafted experiences: Jessica Jazey-Spoelstra

Jessica Jazey-Spoelstra, founder and CEO at North Moore Hospitality Group, shares her unique perspective on what it takes to build and sustain a successful career

London Inc. is proud to present its second annual look at area women making a transformational difference in their fields. Sharing their secrets for success, these 31 women are making a significant impact across various industries. Their stories are about resilience, creativity and the power of passion; they break barriers, shatter stereotypes and pave the way for future generations.

Jessica Jazey-Spoelstra
Founder and CEO
North Moore Hospitality Group
losolivos.ca | craftfarmacy.ca | bearandfrankies.ca | northmoore.ca

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As founder and CEO of North Moore Hospitality Group, Jessica Jazey-Spoelstra leads a growing portfolio of restaurants and a catering division, each defined by its own identity yet united by from-scratch food, elevated service standards and memorable guest experiences.

Her role spans strategic planning, financial oversight, brand development and team leadership — reflecting a hands-on approach shaped by a deep understanding of every layer of the business. “Early in my career, I saw gaps in how restaurants were run, both operationally and culturally, and I believed there was a better way to do it,” explains Jazey-Spoelstra. “I was motivated by the desire to build something of my own — something where quality, culture and experience weren’t compromised.”

Her evolution as a restaurateur has been marked by decisive thinking, recognizing that clarity drives results. Culture, she believes, is built through daily actions — how teams are hired, trained and supported — ultimately shaping the guest experience. “We prioritize accountability, teamwork and development, especially giving young staff opportunities to grow and learn responsibility. A strong internal culture creates consistency, and consistency builds trust with your guests.”

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Working in a demanding environment, Jazey-Spoelstra understands the importance and intentionality of wellbeing. “I’ve learned to delegate more, protect my time where possible and recognize that burnout doesn’t make you a better leader. Long-term performance requires sustainability. I’ve always been a work hard, play hard type of person. And my family comes first.”